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PRESS RELATIONS

TO INFORM JOURNALISTS IS OUR PROFESSION.

WE SETTLE A BRIDGE BETWEEN YOU EXPECTATIONS AND THOSE
OF THE PRESS

FL Consult entertains privileged contact with the national, Brussels, Flemish, Wallonian, German-speaking, European, real estate, economic, financial, HR, health, environmental and lifestyle press on a daily basis.

We can organise the following for youᅠ:

 

A press conference or a press point, a face-to-face meeting and also a press trip, a round table with a particular subject, an opening and/or brick-laying ceremony.

 

For every action, our team think about designing a communication plan of action and write if necessary a press release or a press file, draft an annual report or prepare a themed file.

 

Our team ensuring accompaniment and follow-up in order to best manage all relations with a journalist and/or media form.

Our services also include :

To provide the press with editorial content, reportage, exclusivity and to best pursue useful connections with privileged testimonials (CEO, spokesperson, expert, university professor, sociologist, politician, etc.).

Press officer : we permanently adjust our press files and have communication heading both directions in order to ensure healthy, creative and effective press relations.

 

Media trainingᅠ: speaking to the press may involve everything, except improvisation. It is essential to master the subject at hand, know the media being addressed, understand its goals and be at ease in front of a microphone or video camera... and all these are skills to be acquired. This is what we generally term "communication techniques".

 

Copywritingᅠ: our strength lies in identifying and formatting your messages to ensure that they are fully understood by your targets, as the contents are the real secret of successful communication.

 

Event press & corporateᅠ: we take charge of organising all types of events under the scope of corporate communication.

 

Our ambition ?

 

Good communication is primarily based on a well thought out content

PUBLIC RELATIONS

When talking about public relations, what we are really talking about is methods used to report on developments, promote a brand image and stimulate interest amongst well-defined public targets. FL Consult has acquired solid experience, collaborating with highly-professional partners, to ensure the results of these PR operations.

Tools used include, amongst many others:

- Company newsletters

- Events (conferences, seminars, evenings, academic sessions, galas, etc.)

- Information letters

- Business visits

- Open days

- Press releases and conferences

- Presentation leaflet

- Opinion-making on the internet

- Posters, flyers

- Videos...

 

Creativity, commitment, confidentiality and message are other intrinsic qualities of this relational work.

Lobbyingᅠ:

 

We improve and/or protect the image of a business or an interest representation group. FL Consult identifies opportunities and key partners on the company's strategic markets in order to enrich the arguments presented by the entity in the public debate.

 

Why?

To convince key decision-makers. To assure an institutional support that is able to back up development of your business.

 

How?

We can count on an international network and an experienced team to help advise and assist you to ensure that your strategy is effectively defended amongst European, national, regional and local institutions.

Other levels can also be targeted by this type of action.

The history of our bureau shows that several lobbying actions have yielded very concrete results.

A WISE DECISION MAKER WILL CAPITALIZE ON THE STRENGH OF ITS NETWORK

ADVICE AND STRATEGY

The only good communication is the one that stettle listening.

A proactive reflection and mastery of the information chain are an integral part of the approach developed by the consultants working out of our offices. FL Consult thus stands firmly alongside its clients, striving to implement an appropriate communication strategy, in due consideration of:

 

- Context analysis

- The definition of communication objectives

- Identification of messages and target public

- Recommendations and short- and medium-term programmes

- Budgets

- Plans of action

What we want?

To instil confidence and transparency that go towards securing a trusted relationship with the client, which will remain strong in the long-term. Two areas are covered, in complete confidentiality, if the needs for specific communication so demand. Namely:

A MESSAGE TO DELIVER ?

A RELEVANT TREATMENT WILL ONLY MAKE IT MORE IMPACTFUL.

Internal communication

This encompasses all communications taking place within a business or other type of entrepreneurial entity or association.

 

First target concerned? Collaborators.

First essential means of communication? Information.

FL Consult guides you through this communication, which serves several purposes: to communicate (explain - convey - present), to motivate and to produce.

And, of course, this positive communication naturally reflects outside the business.

Financial communication :

This is increasingly becoming a technical tool used by professionals. It is an integral part of a company's economic strategy.

Working in partnership with our clients' managers, our agency constructs a financial image before then bringing it to life.

And it does so starting out from strictly financial data, as well as more general economic information.

FL Consult / Corporate Communication

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